*Student concept work
CASA MODERNA
Craft a distinctive brand and design for Casa Moderna, a major home improvement expo in Mexico City. Develop a unique off-screen approach for the event’s design, incorporating Instagram promotions to boost its impact and presence. Response: Conceptualized the theme ‘Rewired Living’ to transform and revitalize homes, symbolized by a wire sculpture chair. Developed brand collateral echoing this idea and crafted engaging Instagram posts to connect with the target audience.
