![](https://cdn.myportfolio.com/5ccafd05-d8a0-4100-a9b8-e1c47c1faacd/dce9edfe-589c-4678-9664-19728df63150_rw_3840.jpg?h=d0c7cbb27035fac2a676352b0c996145)
![](https://cdn.myportfolio.com/5ccafd05-d8a0-4100-a9b8-e1c47c1faacd/ca8ad8ce-9274-4f47-82d6-c343e429e8f0_rw_3840.png?h=ce68edeab0d09af20356fdd812262458)
![](https://cdn.myportfolio.com/5ccafd05-d8a0-4100-a9b8-e1c47c1faacd/5756362e-58f5-412e-a140-e577d6ae7908_rw_3840.jpg?h=ebe64bf04ad4aa0e42e3afeaab169e62)
![](https://cdn.myportfolio.com/5ccafd05-d8a0-4100-a9b8-e1c47c1faacd/5ac9d02a-29d9-44fb-a48f-32b9b34b3a3c_rw_3840.jpg?h=919c844f27ec74be9d40c47d9312209f)
![](https://cdn.myportfolio.com/5ccafd05-d8a0-4100-a9b8-e1c47c1faacd/185643da-d612-4bd3-be92-ddcf3fc09f72_rw_3840.png?h=45959d5b021d16574493c7b1fee1d235)
![](https://cdn.myportfolio.com/5ccafd05-d8a0-4100-a9b8-e1c47c1faacd/200a89ca-f820-44ce-baee-9158f2181698_rw_3840.jpg?h=fbfc980b5eb274fb32114903faa66c3c)
*Student concept work
Rebrand a women’s fashion company, identify valid reasons for this rebrand, redesign the brand identity. Response: Developed a brand identity reflecting an updated brand that empowers women, redefines fashion norms, celebrates and embraces diversity and individuality.